Table of Contents
Disclaimer: This communication is provided for information purposes only and is not intended as a recommendation or a solicitation to buy, sell or hold any investment product. Readers are solely responsible for their own investment decisions.
KEYPOINTS
🔑 Profitability ratios are useful to gauge a company's financial strength.
🔑 Profitability ratios like gross margin, operating margin, and return on equity reveal how efficiently a company turns sales into profit and uses shareholder money.
🔑 Look for companies with consistent or growing profitability ratios for a stronger chance of long-term success.
Building a winning portfolio is about finding companies poised for growth. Today, we delve into profitability, a crucial aspect of a healthy investment.
Profitability Ratios to monitor:
Note: These ratios are only applicable for companies already generating profits. For non-profitable companies, focus on cash flow analysis.
Imagine a company as a money-making machine. Profitability ratios help us see how efficient this machine is. Here are the key ones:
Gross Margin: This shows what percentage of each dollar earned remains after accounting for the cost of producing the goods. Basically, how much money is left after paying for materials and direct labor. A high gross margin (think 80% or more) indicates efficient production and room for additional expenses.
Operating Margin: This takes things a step further. It shows what percentage of each dollar earned remains after covering all operating expenses, including marketing, salaries, and rent. Here, 20% or more is generally considered good.
Profit Margin: This is the ultimate test. It reveals what percentage of each dollar earned remains as profit after ALL expenses are deducted, including taxes and interest. This is the company's true bottom line. Similarly, 20% or more is generally considered good.
ROIC (Return on Invested Capital): This measures how effectively a company uses its invested capital (money from debt and equity) to generate profits. A high ROIC (think 15% or more) indicates efficient capital allocation.
ROE (Return on Equity): This shows how well a company uses its shareholders' money to generate profits. Again, a high ROE (around 15% or more) suggests good use of shareholder funds.
Where to find data for these ratios:
You can find these ratios on financial websites like Stockanalysis.com.
for Gross, Operating & Profit Margins
Go to Stockanalysis.com > Search for Company > Financials > Income:
Using Fortinet as an example:
Fortinet's Gross Margin is consecutively close to 80% in the past 5 years.
One thing to note about this is be wary of companies which Gross Margins trend is on decline, as this could signal rising production costs or decreasing selling prices, as is the case with Intel
Both Fortinet's Operating & Profit Margins are above 20% consecutively in the past 5 years, and are both trending upwards which is also a very good sign.
for ROE & ROIC
Go to Stockanalysis.com > Search for Company > Financials > Ratios
Fortinet's ROE figures have been above 15% in the past 5 years,
with exception to 2023's figures since they had negative Equity then due to high amount of stock repurchases.
Their ROIC figures too have been consecutively above 15% and is on an upward trend which is a good sign.
Beyond the Numbers - The Trend is Your Friend:
Remember, profitability should be trending upwards.
Companies like Fortinet, Microsoft and Airbnb showcase this beautifully.
By using these ratios and tracking trends, you can identify companies that are not just profitable today, but also positioned for sustained success tomorrow.
So, the next time you evaluate a company, don't forget to wield your profitability ratio compass! It will guide you towards building a winning portfolio.
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