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Disclaimer: This communication is provided for information purposes only and is not intended as a recommendation or a solicitation to buy, sell or hold any investment product. Readers are solely responsible for their own investment decisions.
In our journey to building a winning stock portfolio, we often delve into financial reports and market trends. But today, we're taking a detour to a more unexpected, yet crucial, source of information:
customer reviews.
This tip is particularly relevant for companies in the Business-to-Consumer (B2C) space, especially those with physical stores – think restaurants, retailers, or even car showrooms like Tesla.
Case: Tesla: Showrooms as a First Impression
For Tesla, their showrooms are a key touchpoint for potential customers. It's where that initial brand experience is formed. So, what better way to gauge that experience than by looking at what actual customers are saying on Google Reviews?
Positive and Negative Reviews: A Goldmine of Information
Don't just skim for glowing reviews! Both positive and negative feedback hold immense value. Positive reviews highlight what customers love about the brand, while negative reviews can unearth underlying issues.
Finding the Reviews: A Step-by-Step Guide
Locate Popular Stores: Head to the company website and find a list of their stores. Tesla, for example, has a handy "Find Us" section [https://www.tesla.com/en_US/findus/list/stores/United%20States].
2. Search Google Reviews: Look up individual stores on Google Maps or search directly for "[Store Name] + [Location] + Reviews" on Google.
3. Prioritize Low Ratings: If overall ratings are positive, to save time, filter for the lowest star ratings. This helps you identify any recurring issues or recent spikes in dissatisfaction.
Remember, customer advocacy is a powerful indicator of a company's health. By taking a peek into the world of Google Reviews, you can gain valuable insights that might not be readily apparent in financial reports alone.
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