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Don't Be Fooled! How to Use Company Guidance to Your Advantage

Updated: Jul 29

Disclaimer: This communication is provided for information purposes only and is not intended as a recommendation or a solicitation to buy, sell or hold any investment product. Readers are solely responsible for their own investment decisions.

 

KEYPOINTS

🔑 Guidance figures offer valuable insights into a company's near-term revenue expectations.

🔑 Analyze guidance to assess valuation, track industry trends, and set realistic return expectations.

🔑 Use guidance as a guide, not a guarantee, and stay cautious of companies with consistently high, revised-down figures.


 

Table of Contents:


In our quest to craft a winning stock portfolio, understanding a company's near-to-medium term growth potential is crucial. Today, we'll explore how a company's guidance/outlook can be a valuable tool in your investment journey.


Why Guidance Matters:

Companies often provide guidance or outlook figures, which signal their confidence in their ability to sustain or increase revenue. Here's how it helps you:

  1. Growth Trajectory:  High guidance suggests the company expects to capture market share from

    1. incumbents or

    2. new entrants in an expanding market.

  2. Valuation Insights:  By projecting future revenue based on guidance and using tools like the Price-to-Sales (PS) ratio, you can assess if the company remains fairly valued based on its expected growth. This is especially helpful when

    1. industry growth rate data is scarce or

    2. industry which the company is in is growing at a low rate.


Method to find Guidance / Outlook figures:

Companies typically provide guidance quarterly in reports like:

  • Quarterly Reports

  • Shareholder Letters

  • Investor Presentations

  • Press Releases


Look for keywords like "Guidance," "Outlook," "Forecast," "Projection," or "Estimate."

Guidance can be for the upcoming quarter or the entire financial year.


Examples:

i) Fortinet



Not All Companies Provide Guidance:

  • Tesla: do not provide figures for growth estimates, just give and overview for their upcoming plans in the Outlook section.

  • Alphabet: They haven't provided guidance for a while either.


Benchmarking Your Goals: How to use those Guidance figures?

Remember: 

Guidance is an estimate, not a guarantee. Companies may be wrong, and guidance may change from time to to time.

Hence for a margin of error, add a buffer of up to 20% when considering the expected revenue growth (e.g., 10% guidance might translate to 8% actual growth).


Compare the expected revenue growth rate to your targetted rate of return throughout your investment career.

For example:

  • If your targetted rate of returns per year for your investment is 15%

  • and the company's annual revenue growth rate is projected to be 21% (based on their Guidance)

    • after factoring in margin of error of 20%, that translates to projected growth rate of 16.8%

  • from a Price to Sale Ratio perspective, this is a suitable company to be added to your portfolio, since the projected revenue growth rate (16.8%) is higher than your required rate of returns (15%).



Things to monitor:

  1. Compare Company's Rev Growth Guidance VS Projected Industry Growth Rate: 

  • If the company's projected Revenue growth rate is higher than the Industry's projected growth rate, that is usually a good indication that the company is confident they are not only able to keep up with the industry growth rate, but they are able to capture additional market share from incumbent or new players in the industry too,

  • For example: the Customer Relationship Management market is expected to be growing at a CAGR of 10% in the next 5 years (source: Statista).

and Hubspot projects their full year revenue growth to be 18% (source).

That is a good sign that Hubspot is confident they are able to outpace the industry growth rate as a whole.


  • Note, for companies operating in cyclical industries it will be useful to compare the company's guidance to its peers' for a more accurate picture.


2. Track Guidance Accuracy:  It will be useful to monitor how closely the company's actual revenue aligns with past guidance. This helps you set a more precise buffer for future guidance figures.



A Word of Caution:

Beware of companies with consistently high guidance that is later revised downwards.

For example, Dexcom's stock price dropped 40% after their yearly revenue growth guidance was adjusted from exceeding 19% to 12%.


Conclusion

By incorporating guidance analysis into your investment strategy, you'll gain a sharper view of a company's growth potential and make more informed investment decisions.


Remember, this is just one step on your journey to building a winning stock portfolio. Stay tuned for more insights!

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